Google analytics is a service offered by Google that tracks and reports website traffic. This is a great way to see how many customers are visiting your website, and where on your website they're visiting. You can use this information to build marketing techniques or to create advertisements that target a specific crowd.
You will first need to create a Google Merchant account and then verify and claim your website, if you have not done so already.
Here is a link to Google Analytics: https://marketingplatform.google.com/about/analytics/
When the account is created, a report should appear that shows your new Google Analytics account number in the following format: UA-XXXXXXX-1. Write this number down or document it somewhere you can easily access, this information is required to complete the configuration for your store.
Using Google Analytics
Sign into your Google Analytics account, and select Admin from the main menu.
In the View column, select View Settings.
In the panel on the left, select Ecommerce Settings, then do the following:
- Click the Status switch to enable E-commerce Tracking. Then select Next.
- Click Submit to save the setting.
When the Success message appears at the top of the page, you are done.
Installing Google Analytics to your site
The last step into successfully install Google Analytics to your site is to install the tracking code into the Admin.
1. On the Admin menu, select System > Configuration. Then in the panel on the left under Sales, select Google API.
2. Click to expand the Google Analytics section, and do the following:
3. Set Enable to: "Yes."
4. Set the Type of Google Analytics service to one of the following:
- Universal Analytics - Google's advanced service that is paid by subscription
- Google Analytics - Google's basic free service.
5. In the Account Number field, enter the Google Analytics account number, or tracking code that you wrote down when you signed up for the service.
6. To render as anonymous part of your visitors’ IP addresses before the data is sent to Google, set Enable IP Anonymization to “No.”
According to Google, anonymizing IP addresses can reduce the accuracy of geographic data in the Analytics report.
7. When complete, click the Save Config button.