Getting traffic to your online store may seem like an overwhelming task. Where do you start?
Here are some tips on how to increase traffic to your online store:
Utilize Social Media
Social media is a huge marketing platform! Even if your social media account isn't connected to your Ecommerce store, you can use social media platforms (Facebook, Instgram, Twitter, Pinterest, etc.) to make a post advertising your website, products or promotions and providing the link to your website in the post.
Public posts on Facebook can be shared by anyone who sees the post. This is a great way to spread the word about your business!
Showcase New and Featured Products
You can choose items to be featured on the home page of your website or under a Featured Products page on your website. Showcasing your items is a great way to display popular items that are often searched for on your website. You can see the most recent and most popular products that customers have searched for on your Dashboard.
You can use this information to determine what products you should feature.
You can also display your new arrivals by setting New To and New From dates.
Click the articles below to learn more about how to configure these settings:
Offer Free Shipping
Free shipping is an extremely simple and effective marketing tool offered by many companies, especially when the subtotal of an order exceeds a certain amount.
You can easily configure free shipping by following the steps in the article below:
Some common features of online stores include 'Frequently Bought Together', 'Related Products', 'Up-sells' and 'Cross-sells'.
This gives the customer more accessories or products related to the item they are viewing or are adding the cart.
For example, you could link a cleaning kit for handguns to the actual firearms. This way when a customer is looking at a handgun's product page, they will see the cleaning kit below with other related products and it may encourage them to purchase the cleaning kit also.
Related or Frequently Bought Together products will display on your front-end like this:
Learn how to connected related products here:
Promotional Emails and Newsletters
Publishing a regular newsletter is considered to be one of the most powerful and affordable marketing tools. Store administrators are given all of the tools necessary to promote your newsletter, development content, manage your list of subscribers and to publish and distribute newsletters to the customers who register to receive them.
You can also utilize MailChimp to help improve your newsletters and collect data based on your customers' activities on your site.
Learn more about Newsletters here:
To learn more about Integrating MailChimp, click below:
Send Abandoned Cart Emails (through MailChimp)
Customers are busy and sometimes they are too busy to complete their online shopping. If a customer visits your site, adds products to their cart, then never completes the checkout process- that cart is considered abandoned. With MailChimp's abandoned cart feature, the customers who have abandoned shopping carts can be notified through an automation created by you and can retrieve the items they once wished to purchase or empty the cart if they choose.
You can configure settings to send out emails to remind customers who have abandoned carts on your site that they can come back and continue shopping and even recover the items that were considered abandoned.
See the article below to learn more about the Abandoned Cart feature:
Your newsletters and promotional emails aren't going to do much if there are no customers in your database to send them to. You have many ways to offer customers chances to subscribe to your newsletter.
Explore your options:
Update, Update, Update!
Search engines take into account how many times the website has been updated and the frequency of those updates. The more work that goes into your site, the better it will perform on search engines.
Having a regular blog not only helps you connect with customers, but offers a great way to regularly update your website.
You can also change banner images, add sales promotions, and re-organize products into categories based on the way your customers search for things.
Take a closer look at some of the options: