Secure Sockets Layer, or SSL, is a technology that secures the connection between your browser and the website you’re visiting. To verify that SSL is protecting a page, look for a URL beginning with https://, instead of http://, and a green, closed padlock icon. This allows visitors to navigate the website and submit information through a secure connection.
SSL provides three important security benefits:
- Privacy: Encrypts the connection between the browser and web server and securely transmits information (like login credentials) to prevent unauthorized parties from eavesdropping.
- Data integrity: Prevents unauthorized parties from altering data during transmission (like during a Form Block submission).
- Authentication: Protects against impersonation by requiring web server proof of identity.
Enabling SSL may also help more visitors find your site. In 2014, Google announced that SSL-secured websites would potentially enjoy a rankings boost in their search results.